One of the fun things about public relations is getting to tell our clients’ stories and seeing how they resonate and even deeply impact the reader. As a PR professional, we’re able to sit back, let our mind wander, and … Continue reading Providing New Life for Your Content
Digital marketing is a frequent tool used by organizations, which is imperative to get closer to their consumers. But, not many organizations utilize YouTube to build affinity for their brand, or to build their fan base. YouTube is a rapidly-growing … Continue reading Take a Second Look at YouTube Marketing
The Secret to High Impact Public Relations Many people believe that public relations is a combination of writing press releases and putting out fires. While those components are vital, they are not the most important, or the most impactful part … Continue reading Telling Your Story Well
The Pittsburgh Penguins just won the Stanley Cup for the second consecutive year. It is the second time the Penguins have won a back-to-back title and many intriguing storylines have come from their run. Even those of you who are … Continue reading LESSONS FROM A BACKUP GOALTENDER
Fake news. The phrase seems to be on the tip of everyone’s tongue these days. The President is tweeting about it — the news outlets are defensive about it — and even Facebook is at the center of the fake … Continue reading IS FAKE NEWS AFFECTING YOUR BRAND?
If you’ve been working hard to pitch your organization’s story to a media outlet and you haven’t had much luck, there may be a way to get your organization noticed and build a valued relationship with the outlet at the … Continue reading Tips to Pitching Pre-Produced Content
I won’t make you scroll to the bottom to find the answer to this one. YES. Yes, is your answer. Content marketing is worth the time, effort, and cost that you may incur. But, why? And, how do you convince … Continue reading Is Content Marketing Worth the Effort?
ARE YOU THOUGHTFUL? I would like a quick show of hands (okay, not really)… How many times has someone told you (or you have told someone else) “I need a press release!”? And, that marks the extent of the solution … Continue reading Are You Thoughtful?
There has long been a belief that public relations is “free” publicity for an organization. Though hours of strategy and relationship building must be dedicated to achieving any type of publicity, the cost associated with this type of promotion is … Continue reading Sorry Folks, Public Relations is Not Free
I exercised my right to vote today and I hope you did too. After such an ugly and divisive campaign, I was surprised at how emotional I was after voting. This country is clearly unhappy with the state of our … Continue reading Exercising My Right To Be Different
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